Exhibitor Event Marketing: How to Win Without Living at Your Booth
Part of the series: Event marketing playbook • Next: Event social content plan I’ve seen the same thing at every major event: beautiful stand, great product, and the team… parked behind a counter like it’s a museum gift shop. Your booth is your base. Not your prison. Booth strategy in one sentence Your booth exists […]
Networking Prep for Events: App, Outreach, Meetings (Do This Before You Arrive)
Part of the series: Event marketing playbook • Next: Exhibitor playbook for booth + meetings The biggest networking myth is that you “just see what happens” at an event. That’s not networking. That’s wandering. Step 1: Download the official app and actually use it Big events build networking tools into their app. Use them to […]
Pre-Event Website Updates: The Fastest Wins Before You Fly
Part of the series: Event marketing playbook • Next: Networking prep using the event app If you’re going to an event and your website still says “Contact us for more info” with no context… you’re making it weird for your future leads. Your “event ready” website checklist Create an event landing page (one link to […]