100+ pages. 3 months. One clean system.
A global English testing brand was migrating a huge website to a new platform.
They needed content that was cut down, SEO/GEO-ready, and actually deliverable at scale.
I joined Hubbub Labs as a freelance Senior Project Manager & SEO Specialist to run project management between the client, Hubbub Labs, and the web design agency (name withheld) — and keep the copy pipeline moving.
WHAT I DID
- Managed up to 13 freelance writers (briefs, instructions, deadlines)
- Controlled monthly writer costs
- Built a clear workflow: draft → proofed (Hubbub) → client approval → submitted for build
- Documented and version-controlled every page
- Created the master tracking spreadsheets (status, progress graphs, red flags)
THE RESULTS
- 100+ web pages written and finalised
- Delivered in ~3 months
- Multiple stakeholders, tight timelines — still shipped
WHAT THE CLIENT SAID
“HUGE congratulations all… an enormous effort… We can’t wait to see the site come to life!”
Director
“Thank you… for the support, dedication, and collaboration… the amount of work and coordination this required…”
Global Senior Digital Content Manager