Part of the series: Event marketing playbook
• Next: Post-event follow-up system
Social at events is easy to overcomplicate. The goal isn’t to “post loads”.
The goal is to show up consistently with a clear story while you’re busy doing the actual event.
Before the event: schedule the basics
- “We’re attending” post + what you’re there for
- Meeting CTA (book a slot)
- Teaser of what you’re launching / sharing
- Who you want to meet (partners, investors, customers)
My 3 content pillars for event week
- Proof: what you’re doing, who you’re with, what’s happening
- Value: takeaways, trends, mini-lessons from talks
- Personality: the human moments (tasteful chaos included)
Want this built around your brand voice and goals?
Social media and brand engagement support.
During the event: post small, often, and with intent
What works well onsite
- Short videos: 10–20 seconds, one point
- Carousel: “3 things I’m seeing today”
- Photo + insight: not “great event”, but “here’s what this means”
- Tag people you met (with context, not spam)
After the event: turn content into a lead magnet
- Recap post (insights + who you help)
- One deeper article (blog on your site)
- Email to warm leads: “Top takeaways + next step”
Helpful framing for internal buy-in
EMARKETER reported that 86.4% of B2B marketers planned to maintain or increase the number of in-person events (based on a Bizzabo survey).
Source:
https://www.emarketer.com/content/top-trends-tactics-in-person-events-2024
Related reads
- Fix your site before you travel: Pre-event website updates checklist
- Book meetings early: Networking prep using the event app
- Convert afterwards: Post-event follow-up system
Want me to build your event content plan?
I’ll map the content, write the posts, and set up a simple system so your team can publish without thinking.
Start here: Explore my marketing services.
