I recently teamed up with the great team at Birkby Bridge to support a newly developed website for a Seattle-based executive search firm focused on senior tech and AI leadership for breakthrough-technology businesses and Global 500 clients.
The ask
The website was designed, developed and almost ready to launch, but it needed an SEO strategy.
Although the client was based in Seattle, the majority of their work was across the country, including San Francisco, New York and Dallas. The issue was that they had no online visibility in these areas.
The mission was simple: give the client the opportunities they needed to rank highly for their target keywords in the crucial locations that would attract their ideal clientele across search engines and AI search results.
My approach
1) The brief and supporting documentation
In order to produce the magic, I needed to delve into the business and understand who they are, what they do, their target audiences, their competitors and their future growth plans. Most importantly, what did success look like for them?
2) Build out the research and strategy document
This involved reviewing the ideal keywords for each page, assessing the existing on-page SEO, identifying opportunities, running a competitor analysis for keyword gaps and fine-tuning the sitemap structure. Understanding whether search engines see them as a trusted source of information, ranking their authority score and doing a backlink/ link building audit. The next stage was assessing the current status of their AI search results.
3) Feedback that counts
We narrowed down the list of competitors, pinpointed the keywords and locations that fitted their long-term business plan, and structured the website to provide a seamless user journey without negatively affecting SEO.
4) From worksheets to actions
With the strategy in place, we updated the existing web pages and created new location-targeted pages designed to position the business across various cities in the USA.
5) Reporting and monitoring
After designing a fully integrated and slick branded Looker Studio report, I was able to pull information from various sources and gradually track the website’s progress and online visibility.
The winning results
After just a few months, we could see the SEO and GEO results climbing dramatically. Some of the long-tail keywords we were tracking reached the top spot on search engines such as Google and within AI search results.
“What I really value about working with Oliver is that he doesn’t operate like an external SEO supplier. He gets under the skin of the client, challenges our thinking when needed and works alongside us to turn the wider marketing strategy into something that performs in search.
Oliver brought some top ideas to the table and worked collaboratively with both us and the client to connect the technical side of SEO with what the client was actually trying to achieve as a business. We’re loving the results and look forward to more collaboration in the future.”
Rob Quirk — Founder, Birkby Bridge
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Services
Relevant services for this kind of project:
SEO Website Optimization