Part of the series: Event marketing playbook
• Next: Networking prep using the event app
If you’re going to an event and your website still says “Contact us for more info” with no context…
you’re making it weird for your future leads.
Your “event ready” website checklist
- Create an event landing page (one link to rule them all)
- Add a clear CTA (book a meeting / request demo / ask a question)
- Publish your onsite plan (where you’ll be, when, and why someone should care)
- Add social proof (logos, testimonials, outcomes)
- Make it mobile-fast (events = mobile-first reality)
Minimum viable event landing page (MVP)
Include:
- What you do (one sentence, human language)
- Who it’s for (your ideal attendee)
- What’s happening at the event (demo, talk, booth, meetings)
- One CTA (book a meeting)
- Two trust signals (logos, testimonial, results)
Want this shipped quickly and properly?
SEO and website optimisation services
+ Content strategy and copywriting help.
SEO/GEO angle (the part most people forget)
People search for events in messy, intent-heavy ways: “who’s exhibiting”, “best startups”, “companies attending”.
Your job is to have a page that matches that intent and gives them an obvious next step.
Quick page ideas that rank and convert
- “We’re attending [Event]: book a meeting” landing page
- “Top trends we’re tracking at [Event]” (pre + post-event)
- “[Event] guide for [your audience]” (visitor/exhibitor/investor)
Internal linking (free SEO)
Link your landing page and posts back to the hub:
Event marketing playbook.
Then send people to networking prep:
Networking prep using the event app.
Need a “48-hour event prep sprint”?
I’ll help you ship the landing page, tighten the messaging, add SEO fundamentals, and set up a simple meeting-booking flow.
Start here: Explore my marketing services.
